Automated Advertisement Tracking

Our electronic monitoring portfolio will cover radio and TV and within each we will address the unique characteristics of each medium and in relation to various users and stakeholders.

Being the first media tracking agency in the region to employ the state of the art Automated Advert Tracking (AAT) technology, GTI will be able to automatically track and monitor advertisements, news clips and mentions on real time whilst eliminating manual reviews and errors.

Through AAT technology we will monitor in real time or over a period your company’s information, industry information, track your peers amongst other deliverables.

To further complement the AAT technology in broadcast monitoring, GTI will also employ a capture and index closed captioning text technology to search for client references.

GTI will track over 10 TV stations and 40 radio stations and each medium’s broadcast will be stored for 90 days on a hard disk and on expiry of this period it will be transferred into secondary storage where it can be retrieved on demand.