Within the internet, the emergence of social media like Facebook, Youtube, Twitter etc has redefined the way the public consume the internet and with it the way organizations reach out to their customers and the media.
In this regard, to keep track of the internet users and the messages that they come across, GTI will offer online media tracking to automatically monitor content of online news sources including newspapers, magazines, journals, TV stations and news syndication services.
GTIs Social Media Monitoring will position organizations to create new opportunities to engage their consumers to better understand their reactions to products and services. It will also help organizations respond to consumer commentary while capturing valuable insights about customer satisfaction.